Since its founding thirty years ago, the minä perhonen brand has created designs that have become a part of everyday life and continue to enrich it, grounded as they are in a commitment to close relations with artisans and their crafts. The title of this exhibition, TSUGU, is a word with multiple meanings in Japanese, including "to inherit," "to connect," "to follow," and "to tell,"—that embody the key elements of this handwork-centered approach to design. Through displays of apparel and other products, as well as original textiles and drawings, we explore the work and thought that are setting the stage for the next hundred years of minä perhonen’s achievements.